What I Do

“It is because Humanity has never known where it was going that it has been able to find its way.”

Oscar Wilde

I make sure your organisation is relevant, profitable, and rewards those it touches. Being relevant ensures you are valued and in demand by people who repeatedly turn to you to meet their challenges and fulfil their needs. Knowing who you are, what you stand for, your purpose, your direction of travel, and how you turn that into reality demands smart strategic thinking and business action. This poses a conundrum that many face today. Should organisations transform existing structures and annual planning cycles to more intuitive, responsive, fluid ways of working? How do you integrate the recent digital developments into processes and culture? How should you transform yourselves? And into what?

Smart working

Adopting smart thinking and working cuts through the noise, illusions, and ‘curved balls’ that persist in the world of business, industry, public services, and the millions of media channels. It establishes what is essential, and understands what markets you are in, what value you provide, your role and routes to success. The fundamental principles can be the same, but can manifest very differently when smartly applied.

I watch, I listen, I think, I nudge, I empower, I lead. My 20+ years of experience has shown the most effective ways of how organisations bring their products and services to market, how they manage their customers, reputations, and their relationships.

Check out the industry sectors and organisations with whom I’ve worked. Hear what colleagues past and present say about me.

Customer-centric strategies

A successful enterprise, brand, and organisation is reliant on attracting the right customers, supporters and stakeholders. Do you know who they are, how to best reach them, and manage that relationship? I can show you how and provide the guidance and thinking to help your teams manage this effectively.

But that is just one part of the bigger picture. This demands coherent strategies, business models with aligned processes, resources, and supportive culture, and the expertise to build and fix them together so they run smoothly. Success comes from pulling together diverse teams, decision-makers and stakeholders so they collectively adjust the organisation’s dynamic.


So what do you need right now?

How about a conversation to assess where you need help?

Or do you need to get on with taking the conversation around your organisation for their input?

Or maybe you want to lead business transformation yourself, but need someone to bounce off who can help you along the way?

Or just build and deliver the transformation you’ve planned?

Get In Touch!