What I Know

“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.”

Daniel J. Boorstin

A Chartered Institute of Marketing qualified marketing professional with two decades of commercial experience, who’s pretty unique on account of the range of brands, market sectors, and organisations I’ve worked with over the years.

Sector Knowledge Extends Across

Business services
Fashion and clothing
FMCG
Food and drink
Healthcare

Marketing services
Media
Retail
Telecoms
UK Government

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Professional Disciplines

Strategy
business, marketing, communications, engagement

Transformation
business and change management

Brand
identity, positioning, reputation, culture, experience, equity

Customer experience
omnichannel, integrating online and offline, customer journeys, CRM, CEM, retail environments

Marketing performance
achieving measurable ROI across b2b, b2c
and not-for-profit/public/government environments

Communications
digital, social media and offline channels

Cultural diversity
evolving business cultures

Engagement
advocacy and community development

Leadership
mentoring and advising senior management, brand owners, and leading global operations

Digital
social, campaigns, culture, strategy, channels, big data, infrastructure, mobile, cloud, automation

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Industry Activity

Former Chairman and Board Member Chartered Institute of Marketing Greater London

Judge for Institute of Sales Promotion Awards, CIM Women In Marketing Awards, The Lionheart Challenge

Industry Panel member for marketing forums, events, and for Chartered Institute of Marketing, University of Westminster

Media activity commenting on marketing and business issues for leading publications, online news services, and broadcast media

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