Sector Knowledge Extends Across
Business services
Fashion and clothing
FMCG
Food and drink
Healthcare
Marketing services
Media
Retail
Telecoms
UK Government
Professional Disciplines
Strategy
business, marketing, communications, engagement
Transformation
business and change management
Brand
identity, positioning, reputation, culture, experience, equity
Customer experience
omnichannel, integrating online and offline, customer journeys, CRM, CEM, retail environments
Marketing performance
achieving measurable ROI across b2b, b2c
and not-for-profit/public/government environments
Communications
digital, social media and offline channels
Cultural diversity
evolving business cultures
Engagement
advocacy and community development
Leadership
mentoring and advising senior management, brand owners, and leading global operations
Digital
social, campaigns, culture, strategy, channels, big data, infrastructure, mobile, cloud, automation
Industry Activity
Former Chairman and Board Member Chartered Institute of Marketing Greater London
Judge for Institute of Sales Promotion Awards, CIM Women In Marketing Awards, The Lionheart Challenge
Industry Panel member for marketing forums, events, and for Chartered Institute of Marketing, University of Westminster
Media activity commenting on marketing and business issues for leading publications, online news services, and broadcast media